Frosted Xbox Flakes coming soon

by: Dan -

First the King, now Tony the Tiger. Kellogg Company and Microsoft announced a promotion today that involves Xbox 360 mini-games being found in specially marked boxes of Kellogg's cereal. The cereal will include Frosted Flakes, Apple Jacks, Pops, and Cocoa Krispies.

"Now the prize inside Kellogg's cereals is more than just a delicious breakfast," said Marta Cyhan, Vice President, Promotions, Kellogg Company. "Our timing is purposeful. The Xbox mini-games can be enjoyed immediately or make a great holiday surprise for tweens and teens."

In addition, mail in offers for Xbox knit hats, t-shirts and back sacks can be found on Pop-Tarts_Toaster Pastries, Eggo Waffles and Kellogg fruit flavored snacks and 30-day trials of Gamefly can be had with proof-of-purchase on select cereal boxes.

A GR-R-REAT GAMING EXPERIENCE IS NOW IN THE BOX

Kellogg Company and Xbox Team Up For Game Giveaway

Battle Creek, Mich. - (November 20, 2006) - Just in time for the holidays, Kellogg Company is teaming up with Microsoft's Xbox 360 for a great gift. Game enthusiasts of all ages can now find one of five Xbox mini-games inside select boxes of Kellogg cereals, including Frosted Flakes, Apple Jacks, Pops, and Cocoa Krispies.

You can also score a 30-day trial of Xbox game rentals through gamefly.com, with proof-of-purchase offer on select cereal boxes.

"Now the prize inside Kellogg's cereals is more than just a delicious breakfast," said Marta Cyhan, Vice President, Promotions, Kellogg Company. "Our timing is purposeful. The Xbox mini-games can be enjoyed immediately or make a great holiday surprise for tweens and teens."

Specially-marked packages of Pop-Tarts_Toaster Pastries, Eggo Waffles and Kellogg fruit flavored snacks will include mail-in offers for great gear such as Xbox knit hats, t-shirts and back sacks.


About the Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice-cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg websites at www.kellogg.com and www.kelloggcompany.com.


About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around you. The system will launch this holiday season in Europe, Japan and North America, to be followed by availability in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006.
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