News

Financial Analyst scores pimped up 300C

Posted by: Chuck at 8/30/2005 5:57 PM
Activision announced today that Chris Spencer won their "Guess this City and Win Marcus'" ride contest. Chris, a 40 year old financial analyst from Wisconsin, will now be picking up chicks in the heavily customized Chrysler 300C. The mind boggles at the shear number of easy jokes on this one but this guy is now officially pretty fly for a white guy.


ACTIVISION ANNOUNCES THE

“TRUE CRIMEÒ GUESS THE CITY AND WIN MARCUS’ RIDE” SWEEPSTAKES WINNER



Santa Monica – August 30, 2005 – Activision, Inc. (Nasdaq: ATVI) today announced that Chris Spencer of Fitchburg, Wisconsin is the Grand Prize winner of the “True CrimeÒ Guess the City and Win Marcus’ Ride” Sweepstakes. The 40 year old (Financial Analyst) won a brand new Chrysler 300 tricked out by industry leader Next Motorsports through a random drawing held on July 15.



The promotion, which ran from May 18 through June 16, in support of Activision’s upcoming True CrimeÒ: New York City cop drama challenged entrants to guess the setting of the company’s upcoming game. Fitchburg’s name was chosen from more than 18,000 entrants.



The Chrysler 300, which is fully customized in the style of the game’s lead character, Marcus Reed, features a Brilliant Black Crystal Pearl finish with lowered frame, rimmed out in 22” Asanti Wheels, Billet front grille, and Lamborghini style doors. Motorsports has also transformed the interior for maximum entertainment, adding an Xbox® video game system, SAVV 10.2” headrest monitors, Alpine AM/FM/DVD/CD player with LCD monitor, as well as booming MA Audio front and rear component speakers, 4-channel amp, subwoofer amp, and a 12” subwoofer in a custom Next Motorsports enclosure. The True Crime logo is embroidered on headrests and floor mats.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.



Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.