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Evolve PR breaks down what might have happened behind the scenes with the Mass Effect 3 Ending

Posted by: Chuck at 4/5/2012 11:06 AM
Over at the Evolve PR blog, Gaming PR guru Tom Ohle has posted a fairly detailed scenario of what might have happened behind the scenes at Bioware/EA as the Mass Effect 3 ending kerfuffle exploded.  It's an interesting read because it gives you some insight into how the game PR machine works and how it tracks and responds to issues as they crop up.