Dan's weekly ESRB articles
sometimes lets loose some games that are coming out but not announced. Well those days seem to be over as the ESRB now has an option
of hiding a rated title until a certain date. When a company has a marketing campaign built up around a certain game at a certain date, it sometimes loses a little thunder when the game appears on the ESRB website. So, this little feature should take care of that from now on and we probably won't be seeing unannounced games show up anymore.