EA and Jeep(R) brand join forces in Medal of Honor: Airborne

by: Lydia -
What? Jeep? What???

So initial confusion aside, Ea and Jeep(R) are teaming up to create a new Medal of Honor and they want you to know it will be authentic. There will also be old-school WWII Jeeps(R) for you to drive too. Apparently Jeeps(R), specifically the Willys Jeep(R), were crucial to the war effort. I didn't know that. You learn something every day.
EA and the Jeep(r) Brand Join Forces in Medal of Honor Airborne

Reinforcing Authenticity Within Acclaimed World War II Videogame
Franchise



REDWOOD CITY, Calif., May 23, 2006 - Electronic Arts (Nasdaq: ERTS) and
the Jeep (r) brand announced today that they have signed a deal that
will give gamers a chance to experience Jeep vehicles in Medal of Honor
Airborne(tm) as they were found in World War II. The classic
Willys-Overland Jeep will appear for extended, action-packed sequences
in several missions of Medal of Honor Airborne.



Medal of Honor Airborne is the newest installment from EA's
critically-acclaimed Medal of Honor(tm) franchise which was credited
with pioneering the First-Person Shooter (FPS) WWII genre when it
debuted in 1999, and is the best selling WWII FPS franchise of all time.
By fully controlling the airdrop from the very first step through
landing, Medal of Honor Airborne adds a new dimension of player choice
by letting the player decide where every mission begins and how it plays
out. Building on the key tenets of the franchise including historical
accuracy, research, and authenticity, for the first time Medal of Honor
Airborne will include fully player-drivable vehicles, including the
Willys Jeep.



Jeep played an integral role in the war effort as an indispensable tool
in tracking the enemy, exchanging information and moving troops. Over
350,000 Willys Jeep vehicles were built and used during WWII, and at one
point the assembly line was pushing out one vehicle every 90 seconds.
When driving a Willys Jeep in Medal of Honor Airborne, the player can
choose to use it as a mode of transportation, or as a mobile attack
platform taking full advantage of a variety of mounted weapons.
Authentic to their use in WWII, the Willys Jeep will be able to access
more areas than the other drivable vehicles featured in Medal of Honor
Airborne, because of Jeep vehicle's superior four-wheel drive off-road
capabilities.

"Video games are quickly becoming the medium of choice for a new
generation of consumers and Chrysler Group has been at the forefront of
this exciting revolution," said Jay Kuhnie, Director - Jeep
Communications, Chrysler Group. "By teaming with Electronic Arts and
Medal of Honor Airborne, Jeep is celebrating its history while helping
to take this medium to its next level."

"The Medal of Honor Airborne experience begins with unprecedented
freedom of approach from the air. With the addition of the Willys Jeep,
that freedom continues on the ground, on road and off, and in combat
scenarios of all types." explained Patrick Gilmore, VP and Executive
Producer at EALA. "This is the first time in any Medal of Honor game
that a player will have the ability to drive a Willys Jeep, and we're
very excited to see this new addition increase the fun and intensity of
the gameplay."



As the first game in the Medal of Honor series to be released on next
generation platforms,

Medal of Honor Airborne is being developed under the EA(tm) brand for
the PlayStation(r)3 and PlayStation(r)2 computer entertainment systems,
Xbox 360(tm) videogame system from Microsoft, and Windows PC. Developed
by EA Los Angeles (EALA), Medal of Honor Airborne has not yet been rated
by the ESRB. For more information on Medal of Honor Airborne and the
Medal of Honor franchise, please visit: www.moh.ea.com
<http://www.moh.ea.com/> . Please visit EA's press site at
www.info.ea.com <http://www.info.ea.com/> for information about all of
EA's games.



###

About Jeep (r) Brand

The Jeep(r) brand's 65-year history of legendary capability has made it
synonymous with freedom, adventure, mastery and authenticity. In 2006,
the Jeep brand continues to deliver on its promise to provide rugged,
versatile, innovative four-wheel-drive vehicles with the launch of the
all-new Jeep Commander, 2007 Jeep Wrangler, 2007 Jeep Compass and 2007
Jeep Patriot. DaimlerChrysler is inspired by the rich history of Jeep as
it looks to grow the brand and business. With the launch of these new
models, Jeep demonstrates how everything old is new again as it remains
firmly rooted in its brand identity, now updated for 21st Century design
and technology.

Sales of Jeep brand products increased 12 percent in 2005 to their
highest total since 2000 to 476,532 units compared to 2004 sales of
427,329 units. Jeep Grand Cherokee sales were up 18 percent
year-over-year (2005: 213,584 v. 2004: 182,313), while sales of the icon
of the brand, the Jeep Wrangler, increased two percent (2005: 79,017 v.
2004: 77,570). The Jeep Liberty led its segment in 2005 with sales of
166,183 units, more than the Ford Escape. The Jeep Commander, the first
three-row Jeep SUV, launched in the fall and continues to post strong
sales.



About Medal of Honor

First launched in 1999, Medal of Honor has become one of the most
popular, celebrated, and influential first-person shooter franchises in
the world. Originally conceptualized by Steven Spielberg and inspired
during the shooting of the film Saving Private Ryan, Medal of Honor
launched a whole genre of World War II games as it became one of the
best-selling franchises in the Electronic Arts EA(tm) brand portfolio.
Combined sales for the franchise have topped 27million units worldwide
making it the best-selling WWII game ever. For more information on the
Medal of Honor series, please visit www.moh.ea.com
<http://www.moh.ea.com/> .



About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for videogame systems, personal computers and the
Internet. Electronic Arts markets its products under four brand names:
EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted
revenue of $2.95 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com
<http://www.ea.com/> . More information about EA's products and full
text of press releases can be found on the Internet at
http://info.ea.com <http://info.ea.com/> .



Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Medal of Honor
Airborne are trademarks or registered trademarks of Electronic Arts Inc.
in the U.S. and/or other countries. Medal of Honor is a trademark or
registered trademark of Electronic Arts Inc. in the U.S. and/or other
countries for computer and video game products. PlayStation is a
registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox
and Xbox 360 are either registered trademarks or trademarks of Microsoft
Corporation in the U.S. and/or other countries. All other trademarks
are the property of their respective owners.





Media Contacts:



Abby Topolsky

Publicist, Electronic Arts

(310) 754-7005

atopolsky@ea.com

Eileen Wunderlich

Chrysler Group

(248) 512-0332

ew48@dcx.com

(R)
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