EA Sports learns the Art of Flight

by: Sean Colleli -
Just the other day one of my friends was going on about The Art of Flight, that snowboarding movie where athletes do insane stunts at incredible altitudes. EA Sports is never one to miss a marketing opportunity and is sponsoring the premier tour of the film. They'll also have Travis Rice, one of the modern pioneers of snowboarding, on-hand to promote the new EA Sports SSX title. The tour is already in progress but you can check the press release below for the various tour dates around the States and Canada.
EA SPORTS ANNOUNCES PARTICIPATION IN “The Art of FLIGHT” PREMIERE TOUR AND NAMES TRAVIS RICE SSX SPOKESPERSON



SSX Available for Play at Nine Premiere Locations Across North America



September 12, 2011 – EA SPORTS™ announces sponsorship of “The Art of FLIGHT” premiere tour and partners with the film’s star, Travis Rice to endorse the re-launch of SSX. Produced by Red Bull Media House, in association with Brain Farm Digital Cinema, “The Art of FLIGHT” combines meaningful storytelling and character development with sport progressing action, all captured on state-of-the-art filmmaking equipment. With unprecedented access, the audience will share in the experience as snowboarder Travis Rice, along with a cast of the best riders in the world, complete a two-year quest to redefine what’s possible on a snowboard. Rice is touted as one of the best snowboarders in the world and has been credited with pushing the progression of snowboarding to its limits, including revolutionizing big mountain freestyle making him a perfect fit for SSX. SSX will be available for hands-on play at nine premiere stops in Seattle, Portland, Denver, Minneapolis, San Francisco, Los Angeles, Toronto and Whistler.



“In creating The Art of FLIGHT, my friends and I wanted to find the most remote locations with unbelievably insane terrain. Our film crew was able to capture our adventure in a way that has never been seen before,” said Rice. “SSX brings the action for the world to experience. Gamers can experience the rush of standing at the top of a mountain peak and then diving in to conquer the mountain with style and make it down to the bottom fearlessly.”



A stunning reinvention of the classic action snowboarding franchise, SSX packs adrenaline and reality-defying gameplay into every run. Players will jump into the shoes of some of their favorite characters from SSX Tricky and SSX 3 to race, trick and survive all of the world’s major mountain ranges. Travel the globe and explore the massive world based on real world topographical data to conquer the planet’s most iconic mountain ranges and ride anywhere, trick anything. SSX is redefining social competition with a new online suite of features that will make it fun and easy to compete with friends – or the entire world – on your own schedule:



“The Art of FLIGHT” Premiere locations and dates featuring SSX:

- September: 10th Seattle, 12th Whistler, 14th Vancouver, 15th Portland, 27th Denver

- October: 11th Minneapolis, 13th Toronto

- November: 3rd San Francisco, 5th Los Angeles



SSX has not yet been rated by the ESRB or PEGI. For more information on SSX, please visit http://www.ea.com/ssx or become a fan of SSX on Facebook at http://www.facebook.com/EASPORTSSSX and follow us on Twitter via http://www.twitter.com/EASPORTSSSX



For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.



“The Art of FLIGHT” comes to Blu-ray™, DVD and iTunes worldwide on September 8, 2011. Check out the trailer and learn more about the film at ArtofFLIGHTmovie.com. For high resolution photos and high definition video clips free for editorial use, please visit www.redbullcontentpool.com. “The Art of FLIGHT” media kit is posted online at www.artofflightmovie.com/media. Password is “FLIGHT”
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