Gamecloud is reporting
that the ESA (the folks behind the E3) have added an amendment to their vendor manual stating that they may begin to enforce their dress code policy regarding models on the floor of the show. This will allow them to being enforcing their existing dress code policy which statesMaterial, including live models, conduct that is sexually explicit
and/or sexually provocative, including but not limited to nudity,
partial nudity and bathing suit bottoms, are prohibited on the Show
floor, all common areas, and at any access points to the Show. ESA, in
its sole discretion, will determine whether material is acceptable.
Does this mean we've seen the last of the booth babe? Probably not but it may mean that the ESA is going to start cleaning up the show as effort to kill the stereotypes that still dog the industry. Personally I see this as a good thing as the focus of the show should be on the games and talking to the developers about what they are working on.