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E3 2011: THQ and Adidas reveal miCoach

Posted by: Jeremy at 6/6/2011 1:58 PM
THQ and Adidas had joined forces to introduce the gaming world to the miCoach interactive training system. The new “game” (and I use that term loosely) will serve as an interactive training program to help get players in shape by teaming them up with virtual versions of some of Adidas’ most well-known athletes, including Dwight Howard, Tyson Gay, and Eric Berry.

Launching in 2012 for the Xbox 360 (Kinect) and PlayStation 3 (Move), miCoach will also include a miCoach Pacer and mobile application that will collect your workout data while you are away from your console. Within the title’s software, players can partake in several sporting events such as tennis, soccer, football, basketball, and running as well as customize fitness regimens and workout routines.

The first screenshots of the game and the logo can be found below as well as the full press release regarding the announcement on the next page.



THQ AND adidas TO BRING miCOACH INTERACTIVE
TRAINING SYSTEM TO VIDEO GAME CONSOLES

Seamlessly Blending Technology and Renowned Sports Stars, miCoach Offers
the Only Totally Connected Training Program Created by Athletes for Athletes

HERZOGENAURACH, Germany, and AGOURA HILLS, Calif. – June 6, 2011 – Powerhouse international sports brand adidas is collaborating with worldwide video game publisher THQ Inc. (NASDAQ: THQI) to bring the popular miCoach interactive athletic training system to video game consoles, the two companies announced today.

Scheduled for release in early calendar 2012, the completely connected interactive experience will feature many of the world’s most well-known adidas athletes, including Dwight Howard, Kaká, Tyson Gay, Jessica Ennis, Ana Ivanović and Eric Berry, who will guide users through a wide selection of sport-specific personalized training programs. Users will also receive real-time feedback on their actual in-game performance during their workouts when wearing a miCoach heart rate monitor (or any ANT+ compatible monitor).

For an even more connected gaming experience, the miCoach hardware interacts with THQ’s new video game title, allowing users to wirelessly synchronize a miCoach Pacer and miCoach mobile app to Kinect™ for Xbox 360® or PlayStation® Move, incorporating workout data gathered while away from the game.

“We’re taking our successful miCoach line and broadening its reach to an even larger audience, who we hope will find motivation and inspiration from adidas and our roster of star athletes,” said Simon Drabble, Director of miCoach BU for adidas. “In simple words, this combination of console technology and training for sports supports everybody to become better athletes, regardless of their fitness level.”

Utilizing advanced video game console technology, users will be able to create profiles, set fitness goals and get instant analyses of workout regimens. They will choose from several sports, such as running, tennis, football (soccer), American football and basketball, as well as the athletes who guide them through hours of on-screen training and motivating game experiences.

“adidas and THQ are creating a remarkable fitness solution that can be with you before, during and after your training workouts,” said Martin Good, THQ’s Executive Vice President of Kids, Family & Casual Games. “miCoach transcends the definition of ‘video game’ and brings a truly innovative experience to game consoles.”

The miCoach interactive training system is scheduled to be released on Kinect for Xbox 360 and PlayStation Move in early calendar 2012. For more information on miCoach training systems, please visit www.micoach.com.


About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com.

THQ and its respective logos are trademarks and/or registered trademarks of THQ Inc. All other trademarks are the property of their respective owners.


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The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the Adidas miCoach video game is based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q for the fiscal period ended March 31, 2010, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

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