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Dragonica Online gets prepaid collectible cards

Posted by: Marissa at 10/21/2009 5:22 PM
Retailers nationwide are now offering a line of collectible prepaid cards for the free-to-play MMO Dragonica Online, THQ announced today.

Each of the prepaid cards is based on an in-game element and comes in the amount of either $10 or $25. The first element series available are the Water Series, the Fire Series, and the Earth Series. Each includes four different collectible cards showing key characters or scenarios from the game. If you purchase a $25 card, you'll receive an exclusive digital Dragonica Online comic book as well as a secret bonus item when the card is redeemed for ICE cash. ICE cash is the game's virtual currency.

The Dragonica Online prepaid card collection will get a new series and special edition cards about every quarter. The special edition cards will give players rare in-game items and armor.

“Prepaid cards are a great way to further promote the game with our growing fan base, and an ideal way to capture offline traffic,” said Wim Stocks, Vice President of Sales and Strategic Partnerships.  “Our primary audience for Dragonica Online is teen boys and girls who generally don’t have credit cards at their immediate disposal, so prepaid cards purchased at retail become the ideal means for them to get involved in the game, providing them access to in-game currency (ICE Cash) and items to expand their enjoyment and customize their experience within the game.  Additionally, the serialization of the cards will bring added collectability and fun to the Dragonica Online prepaid cards; fans will want to own the entire set.”