Doritos has been getting involved in more and more partnerships over the past couple years. With their recently released Late Night Cheeseburger flavor, which was awesome, they partnered with Live Nation to give away concert cash (discounts) to shows ticketed by the TicketMaster subsidiary.
Their newest partnership/sweepstakes is with Major League Gaming. Problem is, they haven't given anything away yet. The giveaway has been delayed due to technical issues with the site. The giveaway is called Gamer Rewards, and now supposedly starts tomorrow. Codes are available on the back of select bags of Doritos. Visit combine.mlgpro.com/code-redemption for all the details.