News

Cross promotion done right

Posted by: Jeremy at 10/21/2011 10:35 AM
Quite often in the gaming industry, when companies decide to pair up for a cross promotion, the results are quite awkward and do more harm than good. Something tells me that this isn’t one of those cases. Developer Halfbrick is teaming up with Dreamworks to produce Fruit Ninja: Puss in Boots.

The game brings all of the classic action of the Fruit Ninja games and adds a side of hilarity via that loveable Puss in Boots. Did we mention that Dreamwork’s has a Puss In Boots movie heading for theaters this Holiday season? What, you thought they were teaming up just for the fun of it.

This is a cross promotion that makes sense and I can imagine kids will be dying to get their hands on their parents’ phones once the movie hits. The game is now available on the iPhone and you can check out the trailer below.