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Columbus, OH (and other cities) getting FIFA Soccer 11 love

Posted by: Chad at 9/22/2010 11:25 AM
EA is taking another road trip and they are bringin along FIFA Soccer 11.  During the "Takeover Tour" two vehicles outfitted with 15 TVs & PS3s each will hit 13 cities in five weeks.  Fans will have be able to get some hands-on time with FIFA Soccer 11 as well as have a chance to win some free stuff. The full schedule is as follows (details here):


Let us know if you make it out to one and maybe I'll see you at the Columbus, OH event!


EA SPORTS LAUNCHES EVENT MARKETING TOUR FOR FIFA SOCCER 11

FIFA Soccer 11 Launches with 13 City, Five-Week Tour Featuring Custom-wrapped Vehicles Equipped with PlayStation®3 Computer Entertainment Systems

CHICAGO, IL (Sept. 22, 2010) - Electronic Arts Inc., (NASDAQ: ERTS) today announced the launch of the “EA SPORTS™ FIFA Soccer 11 Takeover Tour,” a nationwide, 13 city, five-week long program that showcases EA’s acclaimed FIFA Soccer 11 videogame and PlayStation®3 (PS3™) computer entertainment systems. Throughout the five weeks, two vehicles outfitted with 15 TVs along with 15 PS3™ systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities. At each Tour stop, fans will have the opportunity to play FIFA Soccer 11, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including Adidas-branded FIFA Soccer 11 T-shirts and the chance to win a PSP® (PlayStation®Portable)go system or a PS3™ system.

The EA SPORTS FIFA Soccer 11 Takeover Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.

FIFA Soccer 11 will be available in retail stores throughout the United States beginning Tuesday, Sept. 28. FIFA Soccer 11 reinvents player authenticity–on and off the ball–with all-new Personality+. Individual abilities are now reflected in-game, allowing clear differentiation for every player on the pitch. Plus, experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from lateral jostling to full 360° collisions and new Pro Passing, where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch.

For more information about the EA SPORTS FIFA Soccer 11 Takeover Tour, including specific Tour stop details, visit the Facebook Fan Page at http://www.facebook.com/EASPORTSFIFA or via the Tour’s Twitter Feed at http://twitter.com/EAFIFA11Tour. Visit the official FIFA 11 game page at http://www.FIFA.EASports.com.