NCAA FOOTBALL 12 KICKS OFF TO RECORD
START AT RETAIL
First Two Weeks Sales Up 17 Percent Over Last Year
REDWOOD CITY, Calif., - July 26, 2011
– Electronic Arts Inc., (NASDAQ: ERTS) announced today that NCAA® Football 12
generated its largest first two weeks at retail (July 12 – July 26) on Xbox 360® and PlayStation®3 platforms in franchise history. Based on internal estimates, after two weeks of sales NCAA Football 12
is up 17 percent year-on-year with more than 700,000 units sold through.
“We’re extremely pleased by the overwhelmingly positive response to NCAA Football 12
by both critics and college football fans alike,” said Peter Moore, President of EA SPORTS. “The team at Tiburon has created the ultimate college football experience which is evident at retail where the game is flying off the shelves.”
Critics and fans have applauded the level of depth and authenticity in NCAA Football 12
, thanks to features like the enhanced Dynasty mode
, which allows fans to climb the ranks of the coaching ladder on a mission to lead their team to the coveted national championship. While all-new pre-game traditions, like the Sooner Schooner (Oklahoma), Ramblin’ Wreck (Georgia Tech) and Traveler with Trojan Rider (USC) deliver the pride and pageantry of game day Saturday like never before. New York Timesstated “NCAA Football 12
is entertaining and immersive”, while Game Informer rated it 9 out of 10.
NCAA Football 12
has reached a series of gameplay milestones, including:
· More than 870,000 online game sessions have been played – the equivalent of approximately 600 NCAA FBS college football regular seasons.
· More than 50,000 Online Dynasties
have been created, consisting of more than 100,000 user-controlled teams.
· Fans have created more than one million custom teams using the TeamBuilder website
, the online create-a-school feature.
NCAA Football 12
is now available for the Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment systems. NCAA Football 12
has been rated “E” for everyone by the ESRB. NCAA Football 12
is developed in Orlando, Fla., by EA Tiburon, and licensed through collegiate trademark agency The Collegiate Licensing Company, a division of IMG Worldwide.
For more information, please visit http://www.ea.com/ncaa-football