Codemasters steals away F1 license from Sony

by: Chuck -
Codemasters announced today that they have secured the license to create Forumula One games that was previously held by Sony.  Sony was reported to have balked at the high price of the license and decided to pass on it leaving it open for Codemasters to pick up.

It's a smart move Codemasters as they will be releasing cross platform F1 titles in upcoming years, something that Sony was obviously unable to do.  It's a bit of a shame as Dave really liked F1 Championship but it's not like Codemasters doesn't have a great reputation with racing games. 
CODEMASTERS® SECURES OFFICIAL FORMULA ONE VIDEO GAME LICENSE - PRODUCT LINE TO BE JEWEL IN RACING GAME CROWN

Codemasters Studios to drive new generation of
FIA FORMULA ONE WORLD CHAMPIONSHIP games across multiple formats

UNIVERSAL CITY, Calif. - May 9, 2008 - Codemasters®, developer and publisher of award-winning racing video games, has secured the exclusive video game rights to FORMULA 1. In a worldwide licensing agreement with Formula One Administration Limited, Codemasters will develop a new generation of the multi-million selling FORMULA 1 game franchise across multiple platforms.

Codemasters Studios, creators of genre-leading racing titles DiRT™ and GRID™, will lead the design and development of official FIA FORMULA ONE WORLD CHAMPIONSHIP games for home console, handheld and PC gaming formats.

"FORMULA 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China," said Rod Cousens, chief executive officer, Codemasters. "It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the FORMULA 1 audience and connecting them globally. As a world-leading creator of driving games, this alliance with FORMULA 1 is the jewel in Codemasters' racing crown and creates an undisputed segment champion. FORMULA 1 has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host FORMULA 1 Online, to the company that is streaking away from the pack."

"Codemasters' success and recent innovations in the racing game space makes the company more than appropriately tuned for the challenge," said Chris Deering, chairman, Codemasters. "The combination of FORMULA 1's new momentum of expansion and Codemasters' contemporary technology and past experience is the breaking of a new dawn for the sport, on the track and on the HD game screen."

The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, FORMULA 1 teams, cars, and driver likenesses.

The FIA FORMULA ONE WORLD CHAMPIONSHIP games will be developed using the evolution of the award-winning EGO™ Game Technology Engine, Codemasters' highly versatile cross-platform middleware technology. Its advanced graphics and physics technology brings an unmatched cinematic quality and realism to interactive entertainment.

The EGO Engine is currently being deployed in the creation of GRID™, the latest in Codemasters Studio's international circuit-based racing series, set to be a landmark release when it launches on June 3.

Codemasters expects the first game based on the FIA FORMULA ONE WORLD CHAMPIONSHIP to launch in 2009.
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