LOS ANGELES - May 12, 2010 - Millions of players of several popular online games don't need a credit card to earn credits for purchasing premium items. Announcing two new partnerships, Sometrics will provide the player communities ofNexon America and PopCap Games with opportunities to earn free in-game currency through participation in offers powered by the company's proprietary Offer Solution.
With targeted offers from trusted brands such as AT&T, Netflix, NBC, Disney and more, Sometrics provides online gamers with the chance to earn virtual currency without opening their pocketbooks. By participating in a variety of consumer surveys, high-value subscriptions, e-commerce shopping and more, players earn virtual cash while advertisers achieve a prolonged attention from a target demographic. The Sometrics Offer Solution enjoys a global reach of more than 4,000 ads across hundreds of games, and achieves effective cost per thousand impressions (eCPM) as high as $700-$900.
"Sometrics couldn't be happier lending our proven skill sets in offer-based solutions to the massive audiences behind the free-to-play games of Nexon and PopCap, and we're sure their players will enjoy an easy, convenient way to earn in-game currency for free," said Ian Swanson, Sometrics co-founder and CEO. "The Sometrics Offer Solution platform is built for optimization, so we can deliver a variety of offers in the most efficient and effective way possible."