News

BioWare comes out with a Facebook App for charity

Posted by: Tina at 12/4/2009 1:39 PM
A Facebook App game never looked more appealing until BioWare put their name on one in conjunction with Child’s Play charity. Gift of the Yeti, the game in question, has just been released for Facebook for free.

The game centers on poor sick Santa who needs help getting all his gifts delivered. An Advent day calendar will reveal part of the storyline each day that you participate. Hence my lack of information on the subject.

In lieu of the storyline info, I’ll give you the promotional details. Playing the game will get you a $10 discount off of BioWare’s Dragon Age: Origins. BioWare will also donate up to $10,000 to the Child’s Play charity, starting with a minimum of a penny and increases depending on every play of the game. So basically: it’s free, it’s BioWare, it’s Child’s Play, and there’s a coupon for Dragon Age involved. If that’s not enough incentive, I’m not sure what is.


BIOWARE introduces ‘GIFT OF THE YETI’ FACEBOOK APP



Players Can Raise Money for Child’s Play Charity and Earn Holiday Discount for
Digital Purchase of Dragon Age: Origins





EDMONTON, ALBERTA, CANADA – December 4, 2009 – Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced ‘Gift of the Yeti, a fun and fast-paced social game for people of all ages., Available now as a free1 Facebook app, the game has been developed at BioWare by the studio’s new R&D group, BioWare Labs™. Gamers who play Gift of the Yeti will receive a $10 discount2 off the purchase of the dark, heroic fantasy Dragon Age™: Origins. Additionally, BioWare will donate up to $10,000 to the Child’s Play charity, a non-profit organization dedicated to providing holiday gifts to children in need.



In the Gift of the Yeti game, players have a chance to help a sick Santa by delivering gifts on his behalf. Facebook friends can compete to beat each others’ high scores. The backstory of the Yeti will unfold through a clever Advent day calendar, with each day revealing a new piece of the storyline. Gift of the Yeti also allows players to choose from a variety of different gifts that they can send to their friends to invite them to save the day for Santa, and support the Child’s Play organization.



“Gift of the Yeti is BioWare’s digital holiday card to its fans. We use social networking as a powerful tool to connect meaningfully with our tremendous fan community,” said Dr. Ray Muzyka, co-founder of BioWare and the Group General Manager of the RPG/MMO Group at EA. “Gift of the Yeti is a fun, engaging holiday present from BioWare to our fans, the first in a series of compelling social experiences from BioWare Labs.”



"Child's Play draws the bulk of our support from video gamers and the games industry, and we are honored to be part of BioWare’s Gift of the Yeti campaign,” said Kristin Lindsay, Program Coordinator, Child’s Play. “Now gamers can help support pediatric hospitals in the US, Canada and worldwide simply by playing the game and having fun! When gamers give back, it makes a big difference."



For every play of Gift of the Yeti, BioWare will donate a minimum of a penny, up to $10,000 to the Child’s Play charity. Child’s Play is a community-based charity grown and nurtured from the video game culture and industry, distributing toys, games, books and cash for sick kids in children’s hospitals worldwide. Originally supported by Penny Arcade, more information about Child’s Play can be found at: www.childsplaycharity.org



Players can check out Gift of the Yeti by visiting: http://apps.facebook.com/giftoftheyeti



1 Gift of the Yeti is available to play free only on Facebook at www.facebook.com. All players must register for a Facebook account to play.

2 Value of discount will be deducted from total order at time of purchase. Valid for new purchases of Dragon Age: Origins of equal or greater value only. Discount is valid only on purchases from the EA STORE at www.eastore.ea.com. This offer expires on January 1, 2010, and cannot be combined with any other offer, Gift Card, rebate or other discount coupons. Valid only in the U.S. and CANADA. Limit one offer per person. Subject to availability. Customers are responsible for shipping, handling and applicable sales tax. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. Void where prohibited, taxed or restricted by law.