Battlefield: BC2 brings professional gamers and professional celebrities together to compete for charity

by: Tina -
In more Battlefield: Bad Company 2 news today, EA and DICE announced a red carpet event being held today in collaboration with GameStop.

The event, Battlefield Bracket Challenge Presented by GameStop, features 16 celebrity guests and superstar athletes who will compete in Squad Rush multiplayer mode. Of course, the celebrities won’t actually be playing the game. Rather, members of Major League Gaming will be representing them in the game.

If you want to enroll in the tournament brackets, GameStop might award you a prize of up to $10,000. The celebrity winning team will get a donation sent to their designated charity on behalf of EA in the amount of $25,000.

Read on for the challenge details.
EA ANNOUNCES ‘BATTLEFIELD BRACKET CHALLENGE PRESENTED BY GAMESTOP’



To Launch Battlefield: Bad Company 2, Gamers Join Celebrity Teams

to Win Prizes, Donate $25,000 to Charitable Cause



NFL Superstars Marshall Faulk, Chad OchoCinco, and 14 other Stars Participate in Bracket-style Competition



Los Angeles, Calif. – Feb. 18, 2010 – DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), today announced the ‘Battlefield Bracket Challenge Presented by GameStop’. To kick off the GameStop sponsored tournament, DICE is hosting a star-studded red carpet event today in conjunction with GameStop Corp. (NYSE: GME) in Los Angeles featuring 16 celebrity guests and superstar athletes including Cincinnati Bengal Chad OchoCinco, NFL legend Marshall Faulk, Heroes’ Greg Grunberg, comedian Hal Sparks, 90210 stars Tristan Wilde and Matt Lanter, WBO Welterweight Boxing Champion Andre Berto and many more. The athletes and celebrities will name their respective team and designate a charity for the Battlefield Bracket Challenge Presented by GameStop winning team.



Professional players from Major League Gaming will play Battlefield: Bad Company 2 on behalf of the 16 celebrity teams in the “Squad Rush” multiplayer mode, which is the special 30-day GameStop pre-order exclusive available on the Xbox 360® videogame and entertainment system and PlayStation®3 computer entertainment system. Consumers nationwide can fill out tournament brackets online at www.gamestop.com/battlefieldbc2 from February 18 to March 4. GameStop will award random winners with prizes, such as GameStop gift cards throughout the contest period, as well as the grand prize of $10,000. EA will donate $25,000 to the winning celebrity team’s designated charity. Full rules and tournament details are available at www.gamestop.com/battlefieldbc2. Winners will be announced on March 23.



“Battlefield: Bad Company 2 is shaping up to be a huge success both critically and commercially, with the world’s biggest gaming magazine, Game Informer, rating it 9.5 out of 10,” said Lincoln Hershberger, Director of Marketing at EA. “While it should be lots of fun watching the celebrity teams fighting for bragging rights in the Battlefield Bracket Challenge Presented by GameStop, we are pleased to be able to bring the gaming community together in support of a worthy cause.”



Battlefield: Bad Company 2 is one of the most highly anticipated games of 2010, and will take the online warfare experience to a spectacular new level. Featuring the evolution of DICE’s celebrated Frostbite™ engine, the game delivers intense gameplay with vehicular warfare, destruction, a variety of weapons and huge, highly detailed sandbox environments.



Battlefield: Bad Company 2 will be available in stores on March 2, 2010, in North America and March 4, 2010, in Europe for the Xbox 360, PlayStation 3 and the PC. The Limited Edition can be pre-ordered now on all platforms at no extra cost (while supplies last).
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