Are you a frequent flyer? You might get a free DS

by: Sean Colleli -
50 lucky Southwest Airlines Rapid Rewards members received a DS Lite for their consistent travel habits, along with a copy of Brain Age.  Nintendo Marketing VP George Harrison says that the DS has "long been a favorite of travelers," and I can't argue with him there, but didn't Penny Arcade teach us that the DS emits harmful pilot killing rays?  Don't want to be playing that DS in flight, no sir.
Nintendo and Southwest Airlines Surprise Fliers With Free Game Systems
 
      Select Rapid Rewards Members Get In-Flight Nintendo Entertainment
 
    REDMOND, Wash., Feb. 5 /PRNewswire/ -- Nintendo and Southwest Airlines are 
giving some of the airline's most-traveled flyers a surprise gift, and we're 
not talking peanuts here.  Fifty of Southwest's Rapid Rewards Members have 
been mailed a Nintendo DS(TM) Lite and a copy of Brain Age(TM): Train Your 
Brain in Minutes a Day, marking the first time that Southwest has partnered 
with an outside company to provide a special treat for Rapid Rewards Members. 
The gifts are being offered both as a thank you and to help these travelers 
pass the time during their next trip, which no doubt is coming up soon.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20050516/NINTENDODSLOGO )
    "We are helping our Members welcome the New Year with low fares, frequent 
flights and, of course, exercise ... exercise for their mind while they 
travel," said Blair McGrain, Director of Marketing Planning and Customer 
Loyalty.  "We are thrilled to partner with Nintendo to give our Members some 
FUN in the New Year."
    Selected by Southwest Airlines for their longtime loyalty and accumulated 
miles, the Rapid Rewards Members who received the Nintendo DS and copy of 
Brain Age have collectively flown more than 79.2 million miles, spent more 
than 132,854 hours in the air and represent more than 600 years of membership.
    Nintendo DS is the world's best-selling hand-held video game system, and 
has sold nearly 7 million in the United States alone.  DS has games for kids 
and adults alike.  Brain Age keeps users' minds active with sudoku puzzles, 
memory quizzes and fun tests in reading and math.  Rapid Rewards Members can 
write their answers directly onto the touch screen of Nintendo DS and 
stimulate their brains during their flights (as long as they remember to turn 
off their portable electronic devices before takeoffs and landings).
    "Nintendo DS has long been a favorite of travelers," says George Harrison, 
Nintendo of America's senior vice president of marketing and corporate 
communications.  "Providing some of Southwest's premiere travelers with these 
gifts helps us reach out to new audiences and shows that we make fun games for 
everyone."
 
    For eight straight years in a row, Southwest Airlines was honored with 
first place for Best Award Redemption at InsideFlyer magazine's 18th annual 
Freddie Awards.  The airline has won this honor each of the eight years that 
the magazine has awarded it.  Along with the Best Award Redemption, 
Southwest's other first-place honors include Program of the Year, Best Web 
site and Best Bonus Promotion.  Southwest Airlines serves 63 cities in
32 states with more than 3,200 flights per day.
 
    The worldwide innovator in the creation of interactive entertainment, 
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and 
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo 
GameCube(TM) systems.  Since 1983, Nintendo has sold nearly 2.2 billion video 
games and more than 387 million hardware units globally, and has created 
industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and 
Pokemon(R).  A wholly owned subsidiary, Nintendo of America Inc., based in 
Redmond, Wash., serves as headquarters for Nintendo's operations in the 
Western Hemisphere.  For more information about Nintendo, visit the company's 
Web site at www.nintendo.com.
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