Apples to Apples entering the digital age

by: Dan -
Sometime this winter, Mattel and THQ are bringing the popular family card game Apples to Apples to all things in the digital world. The lineup includes a version on PlayStation Network, Xbox Live, Facebook and mobile devices.

For the PSN and Live versions, the game will have local and online for up to six players as well as a single-player mode. There will also be avatars, customizable cards, modes and rules and future DLC that will bring another 1,000 cards into play. And everything will be tied back to Facebook from Live, PSN and mobile devices in case you would like to share. Apples to Apples will set you back 800 MS Pts on Live and $9.99 on PlayStation Network, Facebook and mobile devices.

Mattel’s Popular Family Game Apples to Apples™ Gets Connected with Digital, Social and Mobile Play This Winter
THQ Set to Deliver Innovative New Games for PlayStation Network, Xbox LIVE Arcade, Facebook and Mobile Devices

AGOURA HILLS, Calif.--(BUSINESS WIRE)--This December, THQ Inc. (NASDAQ: THQI) and Mattel (NASDAQ: MAT) bring families everywhere the ability to experience Apples to Apples™, the game of hilarious comparisons, on their favorite game consoles. Additional social and mobile applications are set to launch later this winter.

This holiday season, Apples to Apples™ will delight players and bring families together using PlayStation Network for PlayStation®3 and Xbox LIVE® Arcade for Xbox 360®, just before expanding onto Facebook and mobile devices. The digital versions of Apples to Apples™ will feature social gaming connectivity capabilities, allowing family and friends to share or play anytime, anywhere - in the same room or on opposite sides of the world!

“We are thrilled to work with Mattel to bring Apples to Apples to the digital gaming space – it’s the perfect fit for social and mobile play. With multiple platforms and innovative connectivity, players will be able to enjoy the game wherever and whenever they want to play,” said Martin Good, Executive Vice President of PlayTHQ®, the company's division for kids, family and casual games. “We built a truly dynamic digital environment for Apples to Apples and can’t wait to deliver it to the fans.”
Loved for its zany spontaneity and humorous results, Apples to Apples™ is the ultimate icebreaker. The family game favorite challenges players to outwit and anticipate the actions of others while taking into consideration personality, preferences and individual senses of humor. Apples to Apples™ is a word comparison game that requires strategic thinking and allows players to learn while having fun.

On Xbox LIVE Arcade for Xbox 360 and PlayStation Network for PS®3 the game will feature single-player, local and online modes for up to six players. Apples to Apples™ also comes packed with all-new customizable play modes, vibrant backgrounds, and Golden Apple cards, which can be used to change the rules in fun new ways. Participants can choose between 16 animated avatars such as Pirate Apple, Cowboy Apple and Ballerina Apple. Players will also be able to post game results and boast of their clever comparisons on Facebook to earn additional rewards.

Upcoming downloadable content for the console versions will include new Golden Apple cards, party backgrounds, and new playable apples. More than 1,000 additional cards are also bundled into the content packs to keep gameplay fresh and exciting.

Later this winter, Apples to Apples™ fans will be able to enjoy the classic card game experience on Facebook and mobile devices. Players will be able to simply jump into existing games within the growing Apples to Apples™ community, or create their own custom experience for their friends and favorite players. Innovative cross-platform play means the experience is as mobile as it is social. Facebook users will be free to challenge their friends using their smartphones, making Apples to Apples™a truly connected digital experience. In Facebook and mobile application gameplay, participants will earn Apple Coins, Apple Cash and Apple Achievements, which unlock additional avatars, playing cards and themed backgrounds.

Apples to Apples™ is scheduled for release this winter on Xbox Live Arcade for Xbox 360 (800 Microsoft Points), PlayStation Network for PlayStation 3 ($9.99 USD), Facebook and mobile devices.

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