FOR IMMEDIATE RELEASE
ACTIVISION ANNOUNCES ALL-NEW MEN IN BLACK™ VIDEO GAME -
REVEALING THE NEXT CHAPTER OF THE GLOBAL FRANCHISE
The Galactic Gumshoes Arrive Spring 2012
New York, NY – October 13, 2011 –
Activision Publishing, Inc. (Nasdaq: ATVI
), in partnership with Columbia Pictures, today announced an all-new Men In Black
™ video game, launching as a standalone title to coincide with the global theatrical release of Men In Black III
in Spring 2012. True to the spirit of the franchise, the original title will feature action-packed, yet light-hearted gameplay mixed with edge-of-your-seat shooting excitement from the universe’s most elite peacekeeping force.
“The Men In Black franchise is an unbeatable starting point to deliver a genre-bending gaming experience with a level of production value on par with Hollywood,” said David Oxford, Executive Vice President of Activision Publishing, Inc. Mark Caplan, Vice President of Licensing at Sony Pictures Entertainment, stated, “With Activision bringing the Men In Black
universe to life on next gen consoles for the first time, the Men In Black video game will be both familiar to fans, an exciting beginning for the uninitiated, and revolutionary for the franchise.”
The films’ unique blend of action, humor, and eye-popping special effects will fuel the Men in Black
’s gameplay experience. Utilizing the rich mythology of the Men In Black universe, the game’s original story will build on the history of the series to bring back familiar faces, while also introducing new foes. More details on gameplay features and characters will be revealed soon!
The all-new Men In Black
video game is planned to launch Spring 2012 for consoles and handhelds, and is rated “RP” (Rating Pending) by the ESRB. For more information, please visit www.activision.com
About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com
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