News

Activision shakes hands with Gibson guitars for all new content

Posted by: Randy at 7/9/2007 11:09 PM
Guitar Hero III: Legends of Rock is going to further authenticate your rock godliness by putting new battle axe models from Gibson and Kramer into your caloused hands.  In addition, a grip of new in-game unlockable guitar models join the usual suspects, including Gibson and Kramer of course, along with Epiphone and a variety of basses.  Pictured below is the Kramer for the PS2, and after the jump you can inspect the Gibson Les Paul for the PS3 version.



GHIII Legends of Rock

 

FOR IMMEDIATE RELEASE

 

ACTIVISION ANNOUNCES EXCLUSIVE PARTNERSHIP WITH

GIBSON GUITAR AND REVEALS UNLOCKABLE CONTENT IN GUITAR HERO™ III: LEGENDS OF ROCK

 

New Images of Gibson Les Paul and Kramer Shapes Unveiled


SUNNYVALE, CA - July 9, 2007 - Activision, Inc. (Nasdaq: ATVI) today announced its exclusive partnership with Gibson Guitar Corp., the world's leading musical instrument manufacturer and leader in music technology.  As part of the agreement, Activision will feature Gibson's premium brands and shapes in Guitar Hero III: Legends of Rock.  Offering fans of the wildly popular Guitar Hero™ franchise the deepest and most authentic axe-shredding experience ever, the strategic partnership will provide over 20 classic and modern Gibson guitars, and more than 80 finishes to select from and play in-game.  Also, for the first time ever, fans will have the unprecedented opportunity to thrash and burn with new wireless Gibson guitar controllers available for each platform.

 

Activision's partnering with Gibson Guitar furthers the companies strategic vision in leading the industry in new and innovative game opportunities for every demographic. Gibson has long been the leader in guitar manufacturing and recently has partnered with global companies to expand its brand presence across various lifestyles. Several brands in the Gibson family are offered in the new Guitar Hero III: Legends of Rock game including Gibson, Epiphone and Kramer.

In-game battle axe options to unlock include the following: 

Gibson:
·    ES-335
·    Explorer
·    Firebird
·    SG
·    Les Paul
·    V-Factor
·    Super CES400
·    Marauder
·    Corvus
 
Epiphone:
·    Casino
·    Coronet       
·    Sheraton
 
Kramer:
·    650                           
·    Vanguard    

Bass Guitars
·    Marauder                   
·    Corvus                       
·    Les Paul                    
·    LP Double Cutaway   
·    EDS 1275                   
·    ES335                       
·    Firebird                       
·    Flying V                       
·    Moderne                   
·    SG                           
·    X-Plorer                   

Guitar Hero fans will be able to rock out with new wireless guitar controllers for each platform.   Gibson Guitar's Les Paul model will be the battle axe of choice on the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and Wii™.  After much anticipation, PlayStation®2 computer entertainment system fans will also be receiving a new exclusive shape as well, the classic Kramer guitar, also a Gibson brand, popularized by hard rockers and known for its body design, pickups, electronics, and construction for furious finger fretting.  The exclusive Gibson guitars will include innovative features such as removable faceplates that will allow fans to personalize their guitars, and a new button color design will be integrated for an even greater authentic feel and rock experience. 

"Our relationship with Activision began with the launch of Guitar Hero over two years ago. Since then the game has had phenomenal success and many other makers have tried to compete with its popularity," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "We have combined the power of Gibson with the power of Activision to produce one of the greatest games ever for consumers. We are sure game enthusiasts around the world will quickly make Guitar Hero III: Legends of Rock a huge success."

"We're thrilled at our exclusive partnership with Gibson, and their presence as one of the most iconic and influential companies in the music industry wholly adds to the Guitar Hero rock star experience," said Dusty Welch, head of publishing at RedOctane.  "Also, being able to offer official Gibson shaped wireless guitar controllers for the first time on each platform, and to unlock a variety of the different models to play in-game, will provide our fans the incredible opportunity to truly shred like rock gods."