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Activision fires back at Gibson

by: Dan -
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Activision issued a blanket statement today toward media and other inquiries regarding the Gibson Guitar lawsuit against retailers. Activision pointed out that Gibson waited three years to file the lawsuit, and only after Activision did not renew its Marketing agreement with Gibson. As Activision summed up their respond: "Activision continues to believe that Gibson's claims are disingenuous and lack any justification." See the complete response after the jump:
Mar 20, 2008 07:00

Activision Responds to Gibson Guitar Corporation's Lawsuit against Retailers

SANTA MONICA, Calif. --(Business Wire)-- Mar. 20, 2008 The following statement was released today by Activision, Inc. in response to media and other inquiries related to Gibson Guitar Corporation's lawsuit against retailers:

Gibson's lawsuit is a transparent end run around an impartial court that Activision asked on March 11 to rule on patent assertions that Gibson knows have no merit. Our Guitar Hero retailing partners have done nothing wrong. We will confront this and any other efforts by Gibson to wrongfully interfere with Activision's relationship with its customers and its consumers.

As Activision noted in its filing, Gibson waited three years to make its patent allegations, and only did so after it became clear that Activision was not interested in renewing its marketing and support agreement with Gibson. Activision continues to believe that Gibson's claims are disingenuous and lack any justification.