Activision choses Beenox as lead developer on upcoming Spider-Man titles

by: Chuck -
There are two interesting things about the news that Beenox will be doing upcoming Spider-Man games for Activision.  The first is that the company liked their work on Spider-Man:Shattered Dimensions (which Chad also liked ) enough to bring them back to do future games and the second is that there are more unannounced Spider-Man games in the pipeline.

I guess the second one isn't that much of a surprise given Activision's penchant for having regular iterations of a series but it will be interesting to see what they do next with the IP.  Are we going to get another Shattered Dimensions game or will we see a game that focuses on one of the two versions of Spider-Man from Shattered Dimensions.  I'm guessing we'll get the reveal of the game at E3 in June.


ACTIVISION STUDIO BEENOX NAMED LEAD DEVELOPER ON UPCOMING SPIDER-MAN™ TITLES

Santa Monica, CA - January 13, 2011 - Activision Publishing, Inc. (Nasdaq: ATVI) today announced that wholly owned development studio Beenox has been named the primary developer on upcoming Activision titles featuring Marvel™'s famous web-slinger, Spider-Man™. Beenox's most recent breakout success was with Spider-Man: Shattered Dimensions, one of the most highly rated Spider-Man titles to date and Wizard Magazine's 2010 Game of the Year.



"Beenox's creative vision reinvigorated the Spider-Man gaming experience among critics and fans in Spider-Man: Shattered Dimensions," said Patrick Kelly, Senior Vice President, Activision Studios. "We can't wait to see where this talented studio will take this franchise in the future."



"We are thrilled with this opportunity to continue our close, collaborative relationship with Activision, Marvel and everyone's friendly, neighborhood hero, Spider-Man," said Dee Brown, Studio Head, Beenox. "Being able to map out Spider-Man's interactive future gives us the creative freedom to really craft the best gaming experience for the fans."



"Beenox has done a tremendous job showcasing the essence of Spider-Man while pushing new creative boundaries with Spider-Man: Shattered Dimensions," said Todd Jefferson, Director of Games, Marvel Entertainment's Global Digital Media Group. "We look forward to working with Beenox on creating new Spider-Man game experiences."



To see more about Beenox's award winning game, go to www.SpiderManDimensions.com.





About Beenox

Beenox is a video game developer located in Quebec City, Canada. It was created ten years ago, in 2000, and is part of the Activision family since 2005. With the ambitious goal of taking on any challenge, the Beenox team is hard at work on the next Spider-Man titles. Beenox now has a team of more than 170 specialized employees, all dedicated to making the best Spider-Man games of all time. More information on Beenox can be found at www.beenox.com



About Marvel Entertainment

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.



Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.



Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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