In a move that's either brilliant marketing or taking advantage of an abused fanbase, the folks at 2K Games announced today that everyone who purchase Borderlands:Game of the Year
edition will get a certificate that enrolls them in the Duke Nukem Forever
First Access Club. What's so special about the First Access club? Well it will give you exclusive access to items in the game including the opportunity to play the demo of the game before it is released to the general population.
As of now there doesn't appear to be any other way to get into the First Access Club but we've got an e-mail into 2K Games to see if there are going to be alternatives. This does seem to be a bit like EA's Gun Club which gives owners of EA shooters early access into the beta's of upcoming games. However this does screen Duke fans who already own Borderlands
and it's associated DLC as they are going to be forced to buy two copies of everything just to get early access. Hopefully 2K provides another way to get in as this seems like a good way to piss off a lot of folks.
Update(Chuck) - The folks at 2K Games have told us to "Stay Tuned" about alternative ways to get into the early access club. We'll let you know more when we know more.
2K Games and Gearbox Software Announce the Duke Nukem Forever® First Access Club; Included with Every Copy of Borderlands™ Game of the Year Edition
Duke Nukem Forever First Access Club grants members rights to exclusive items, including early access to the playable demo before it is publicly released
New York, NY – October 05, 2010 – 2K Games and Gearbox Software are challenging gamers to the ultimate video game gun-fest with the Borderlands™ Game of the Year edition. Available beginning October 12 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation® 3 computer entertainment system for $59.99, and for PC for $49.99, this package will come complete with the entire extravasplosive Borderlands catalog and a free membership certificate for the Duke Nukem Forever® First Access Club. This certificate entitles owners who register their unique key to a wealth of goodies, including early access to a sneak peek of the legendary, long-awaited video game - Duke Nukem Forever.
Entry into this exclusive club will provide fans with the earliest possible admittance to the Duke Nukem Forever playable demo and more. When the demo releases prior to the retail launch of the game, this select group of First Access Club members will be the first to play it and experience the life of the King of All Shooters. Hail to the King, baby!
Membership for the Duke Nukem Forever® First Access Club is included with Borderlands Game of the Year edition, where customers will be able to experience the definitive, value-packed collection of the critically acclaimed and best-selling Role-Playing-Shooter that has captured the imagination and attention of single-player and cooperative gamers around the world. Borderlands Game of the Year edition customers will also receive access to all four explosive downloadable adventures including The Zombie Island or Dr. Ned*, Mad Moxxi’s Underdome Riot*, The Secret Armory of General Knoxx*, and the latest wild adventure - Claptrap’s New Robot Revolution* - where players will join forces in an attempt to suppress the infamous Interplanetary Ninja Assassin Claptrap.
Borderlands, rated M for Mature by the ESRB, is currently available for the Xbox 360, PlayStation 3 system and PC. The Zombie Island of Dr. Ned**, Mad Moxxi’s Underdome Riot**, The Secret Armory of General Knoxx** and Claptrap’s New Robot Revolution** add-on packs are all available separately on the Xbox LIVE Marketplace for Xbox 360 for 800 Microsoft Points and on the PlayStation Network and PC for $9.99.
Duke Nukem Forever will officially make its eagerly anticipated debut for the Xbox 360, PlayStation 3 system and Windows PC in calendar 2011.
*All downloadable game add-ons are accessed via a redeemable voucher included in every copy of the game, standalone product required to operate.
** Requires standalone Borderlands product in order to be played.
2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).