JVC announced today the latest product to be added to the Gumy line of ear bud headphones. The JVC Gumy Air ear buds feature a 11mm driver, reduced friction noise and come in seven colors. In addition, the buds use a silicon rubber air cushion to maximize comfort. They also come in seven different colors (including the cord) that are a match to iPods and a close match to many other portable gaming devices. These includes third generation iPod Nano, the Sony PSP (including Special Edition Star Wars white and God of War red) and many DS colors. The Gumy Air ear buds are available now for $14.99.