Over at the Consumerist, there`s some talk about Mass Effect and how you can only activate a single key of the game three times and that`s it. Unlike BioShock, uninstalling doesn`t return you an activation. I`ve shot off an email confirmation to my EA representative to see if this is true. If so, I think many people are going to be upset by this. When I review hardware, I rely on games to test the card and it would really be upsetting to only be able to test one copy of the game three times as I do a full re-image of the machine each time I test a new card. In any case, let`s hope this is a mix up and if not let`s hope there`s some resolution to this that is better than limiting three activations per key.