In honor of National Breast Cancer Awareness Month, EA has released a limited edition of its popular football franchise, Madden NFL 09 Pink. The game proudly bares the pink ribbon that has become synonymous with breast cancer awareness world-wide and The Deanna Favre HOPE Foundation will receive a donation for every copy sold during the month of October. If you`re late getting in the game and want to pick up a copy, you can grab madden NFL 09 Pink and NFL 09 All-Play Pink for the Wii exclusively at Target stores and www.NFLShop.com.

This is the kind of exclusive offer that I can wholeheartedly approve of. Deanna Favre, the wife of cover athlete Brian Favre founded the charity after being diagnosed with breast cancer in 2004. She continues to fight for women faced with this pervasive disease after winning her own battle. Like many others, my life has been marred by this disease. Let me remind you, breast cancer is truly nondiscriminatory affecting both men and women. If you were looking for a reason to own NFL 09 and are on the line, this is a good one.